Privacy notice

Thank you for visiting our Web shop

This is our privacy policy, where you can read more about the cookies that are collected when you visit our shop and place an order. We handle your data with care because keeping your information safe is very important to us.

This privacy policy describes the ways in which we collect, hold and use information about individuals who visit this Web site.

Please read this privacy policy carefully. It sets out the steps that we take to ensure that any information provided to us is kept secure and confidential, and used only for the purposes for which it was provided.

Please do not hesitate to contact us if you have any questions:

Rufac ApS
Ellehaven 6 
5900 Rudkøbing
T: +45 63 51 51 51

Information we collect

Essential information
In the operation of our store, it is essential for us to capture some information about your device, such as your IP address and information related to your visit when you browse our store. For example, this might include time-stamps, the last page or product you visited, as well as the indication that you logged in.

We do that in order to: 

  • remember who you are after you log in, so you do not need to authenticate at every click
  • monitor whether our website is running with the high level of performance that we are dedicated to providing
  • let you browse between products without having to start back from the “Home” page at each click
  • remember if you put something in your shopping cart before you decide to checkout 
  • check that your data is processed securely

We call the information mentioned above “essential information” and we collect it through the use of cookies.

Cookies are small text files that most websites use. A website places cookies in the web browser and then reads the information collected through the cookies every time the user performs an action. Without enabling this mechanism and this kind of cookies (necessary cookies), we could not provide you with the smooth experience that you expect while you are navigating.

Order information you expressly provide 

If you buy something from our shop, we will need more specific information about you. To fully process your order and ship the product(s) you selected, we need your personal data such as your first and last name, your E-mail address and your shipping and billing address. We also use your contact and order information to send you communications related to the processing of your order. We will ask you to provide this information in our “checkout page” before letting you finalize your purchase with the payment. 


You can sign up for an account if you would like. This will make us happy because it confirms your interest in our store. It should also make you happy because we will remember your information and, when you decide to purchase our products, you will not have to provide all of your information over again – you just have to log in.

Before registering your account, we will ask you to expressly provide your consent to this privacy policy. Only if you give us your consent, will we open your account. If you have opted in to receiving marketing messages then we use your E-mail to send you information regarding our products, services and related marketing information, such as a newsletter. You have the possibility to opt out of marketing messages (unsubscribe) at any time, withdraw your consent or delete your account. See more information below. 

Partial Purchases 

If you have started to buy one of our products, but have not completed the purchase, you may have provided partial information, such as your E-mail address. In that case, we might send you an E-mail to remind you about your interest. If you are not comfortable in receiving further E-mails of this kind, please click the link in the received message to unsubscribe if you wish. Your privacy means a lot to us and we will stop sending you these communications right away. 


If you have completed a purchase, we might send you an E-mail to ask you to review the product you bought. We want to ensure that regardless of whether you love your purchase or have a complaint, you can share your opinion with other customers. Your feedback is published at our Web shop and is also used internally to improve our products and services. 


We also use some specific information related to your visit, such as the timestamp of your visit, the page or the product you viewed, where you are coming from (if you came to our store because you clicked on an advertisement or you just opened our direct link). This is very similar to the “essential information,” but we use it to provide you with a personalized experience. The information on your visit provides us with insights on your interests and allows us to send you relevant communications. We capture this information through cookies, called a “beacon,” that we allow you to block. Please follow this link to read about our cookie policy.

Third party and security

We use an external provider, WooCommerce, to run our store ( Through our webshop we use other, highly specialized external providers to provide the most competitive services. 

  •  Payment: We use PensoPay, an accredited company to process your credit card information. PensoPay is PCI-DSS compliant. More information regarding their compliance with EU’s GDPR can be found here:
  •  Shipping: We integrate with a number of shipping companies to fulfil your orders. PostNord ( and UPS (

How long do we keep your data?

We keep your data for as long as you have an account with us. We also keep some data for security investigation. Most importantly, we have specific obligations for fraud detection and tax reasons. Therefore, we might need to retain certain data even if you ask to delete it. 

Do we have any legal obligations when handling your data?
Many. We might need to share your personal information to comply with applicable legal obligations. 

What are your data protection rights?

We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

The right to access – You have the right to request us for copies of your personal data. We may charge you a small fee for this service.

The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request us to complete the information you believe is incomplete.

The right to erasure – You have the right to request that we erase your personal data, under certain conditions.

The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.

The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions.

The right to data portability – You have the right to request that we transfer the data that we have collected to another organisation, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us by email.

In case of a complaint you also have the right to contact the Data Protection Authority in any member state of the EU which will forward you to the competent authority.  

If we update our Privacy Policy to reflect a change or improvement of our services or a new legal obligation, we will publish the new version on our website, and we will make it clear on our home page so it will be visible as you enter our store.